颠覆传统汽车展厅的NIO House 蔚来中心

发布时间：2023-04-15 21:36:47　点击量：

丹麦建筑事务所Schmidt Hammer Lassen Architects，完成了NIO House蔚来中心位于上海的第一期空间设计。这是丹麦SHL建筑事务所为电动汽车品牌NIO蔚莱打造的一座颠覆传统的汽车展厅。通过在空间中运用花旗松、缎面不锈钢、水磨石和织物等不同触感的材质，设计向用户引出一个问题：我们能够将汽车作为家的延伸吗?

Danish architectural firm Schmidt Hammer Lassen Architects has completed the first phase of NIO House, an unconventional showroom for electric car company NIO in Shanghai. Through simple use of tactile materials such as Douglas fir, satin stainless steel, terrazzo and fabrics, the space intends to pose a question to the user: Can we make the car an extension of the home?

中国，上海 – 2018年02月27日 – 丹麦SHL建筑事务所为创新电动汽车公司 NIO蔚来打造的NIO House 蔚来中心，颠覆了传统汽车品牌展厅。NIO蔚来一是家成立于中国的国际型初创企业，设计并研发高性能、高品质的电动汽车及自动驾驶汽车。

SHANGHAI, CHINA—February 27, 2018—Schmidt Hammer Lassen Architects has reinvented the traditional car showroom with the opening of NIO House, a new design-centric concept for innovative electric car company NIO. A global?start-up?based in China, NIO designs and develops high-performance, premium electric and autonomous vehicles.

2月份开幕的空间是NIO House蔚来中心位于上海兴业太古汇店的第一期新型展示空间。店内展示了NIO蔚来汽车的ES8和EP9车型，设计通过空间与材质，让消费者理解并感受NIO蔚来的品牌哲学。

This month’s opening is the first of two phases of NIO House, a new kind of automotive showroom located in Shanghai’s high end Taikoo Hui shopping mall. The car manufacturer’s ES8 and EP9 models are on display in an environment that allows the consumer to understand and experience the philosophy of the brand through the space and its materiality.

“NIO蔚来拥有强大的企业文化，我们希望将NIO的 DNA引入这个空间当中，”丹麦SHL建筑事务所资深建筑师、项目主创German Roig表示。“ NIO不仅仅是一家汽车公司，SHL设计的初衷是为他们打造一座超越传统意义的汽车展厅。以NIO品牌核心理念 — 发现、探索和影响为灵感，我们将NIO House设想成一个可以让客人去触摸、感受，带来惊喜和受到启发的场所。”

“NIO has a strong company culture and we wanted to bring that company DNA into the space,” said German Roig, Senior Architect and Project Lead at Schmidt Hammer Lassen. “They are much more than a car company and we set out to design more than a car showroom for them. Using some of their key brand pillars such as discovery, exploration and influence, we envisioned a place car buyers can go to be surprised and inspired, to touch and feel.”

源于自然的设计

Design rooted in the environment

NIO的品牌哲学源于自然，以自然的主要元素 — 水、太阳、地球和风为灵感，公司的中文名“蔚来”，取意于“蔚蓝天空即将到来”。这一理念也展现在NIO的品牌标识中，上半部分代表天空，象征开放、未来与目标；下半部分代表延伸向地平线的路面，象征方向、行动与向前的动力。

NIO’s brand philosophy, which centres on the environment and its main elements of water, sun, earth and wind, is reflected in the company’s Chinese name WeiLai (蔚来) which translates to ‘Blue Sky Coming.’ This philosophy also comes through in NIO’s logo that combines the notions of moving into the future with the imagery of driving into the horizon, and taking action to achieve its vision.

丹麦SHL事务所为这个空间选用的一系列材质，营造出自然、家和未来的感觉。

Schmidt Hammer Lassen Architects utilized a material palette that brings a sense of nature, home and the future into the space.

汽车展区的墙面和地面选用坚实的素色水磨石，暗喻着NIO稳固的品牌基础。这款定制水磨石融合了三种中型规格卵石，将温暖的石材质感融入空间之中。为了展现NIO对完美产品的打造，SHL团队为空间设计了一个完美的水磨石曲面，将墙面和地面无缝衔接。

Light coloured terrazzo, a solid material representing the strong foundation of the NIO brand, was selected for the wall and floor surfaces of the car exhibition area. The customised terrazzo includes three types of mid-sized pebbles and creates a warm stone feeling in the space. Emphasizing the perfection that customers can find in NIO’s products, the design creates a perfectly curved terrazzo surface, connecting the wall and floor seamlessly.

配置展示区则使用了较为柔软的材质，与汽车展区形成对比。花旗松板和定制的布艺长凳，打造出舒适的休息区。在这里，客人们能够了解并挑选展示墙上的各种汽车配置，展示墙的设计也为将来产品的变化预留了可能性。它平静、温暖的色调和完美的细节设计，将更多的视觉关注聚焦到展示产品上。

In contrast, a softer material palette was chosen for the configuration area. Douglas fir wood boards and a custom-made fabric bench create an area for visitors to rest, as well as view and select various car features on the display wall that is designed with flexibility for future changes. Its calm, warm palette and precise detailing bring more focus to the displayed products.

天花的设计和细节处理，则是非常干净的表达—— 镜面不锈钢背衬蜂窝板，安装在定制的悬挂系统中。其中部分面板将活动式照明融入了天花，灯光可以根据汽车的位置灵活调整。天花的镜像反射形成了“盗梦空间”般的效果，让客户能够从各个角度观赏汽车。

The ceiling, designed and detailed to conceal for a clean expression, was constructed using honeycomb panels with a finished layer of stainless steel chrome, mounted onto a custom-made hanging system. Some of these panels cloak track lighting that is integrated into the ceiling, allowing the lighting to be changed freely according to the position of the cars. A mirrored reflection creates an inception-like effect, allowing visitors to view the car from all possible perspective.

“展厅内的天花诠释了地平线的概念。”SHL合伙人Chris Hardie说道，“人们在进入展厅后，会感受它所创造出的不一样的空间感。即使展厅里挤满了人，镜面天花也可以让每辆车都展示出它的全貌。”

“This idea of horizon is portrayed in the ceiling of the new showroom.” said Chris Hardie, Partner at Schmidt Hammer Lassen. “Upon entering the showroom, it grabs your sense of space. Even with the showroom full of people, the reflective ceiling allows each vehicle to be seen in its full dimension.”

让车成为家的延伸

The car as an extension of the home

NIO以一种非传统的视角看待汽车行业。它的产品在兼顾尖端工艺和技术的同时，也具备着舒适性和家一般温暖的感觉。如NIO所设想，汽车将成为家的延伸，SHL则将这个概念体现到NIO House 蔚来中心的购车体验之中。

NIO takes an unconventional view of the automotive industry, breaking away from the idea of looking at the car as a cult object. Its products are sharp and technical while at the same time comfortable and homey. As NIO envisions it, cars will become an extension of the home, and Schmidt Hammer Lassen extended that concept to the car buying experience with NIO House.

全新的展厅是上海兴业太古汇NIO House蔚来大型客户体验中心的第一期空间。第二期将于2018年5月开幕，是一个为NIO会员打造专用的两层俱乐部式空间。它将包含会客区、休息区、图书馆、会议和工作区、开放式厨房和儿童探索区。与第一期展厅一起，组成上海首家NIO旗舰店。NIO House蔚来中心将成为一个探索、聚集、休闲和享受的空间 —— 成为NIO会员们的“第二个家”。

The new showroom is the first phase of a larger, holistic cuomer experience space at NIO House at Shanghai Taikoo Hui. The second phase, to be completed by May 2018, will be a club-style space with a number of dedicated areas for members spread out over two levels. It will include a living room, lounge area, library, meeting space, work lab, an open kitchen, and a discovery area for children. Together with the showroom, it will become the first NIO flagship store in Shanghai. NIO House will become a space to explore, gather, relax and enjoy with the whole family—a home away from home for the owners of NIO products.